On the 10th of September 2019, the Lochtree website went live and we opened our digital doors. A year has passed and I can confidently say it has been one for the history books. It has been an incredible year to open a business with some fantastic peaks and some new uncharted territory.
Somewhere back in the peculiar, awkward, and downright confusing period that was my youth I came across an idea that stuck with me. Namely, that it would be the height of arrogance to sit down and begin to write or rather engage in debate in a meaningful way without first living life. How could one have any perspective without first endeavoring to experience as much of the world and life as possible?
Awareness of the environment and many of the damaging effects humans are having on it is growing. This is great news. Our ability to share information and communicate through many different channels has helped spread awareness to an increasing number of people.
Lochtree's origins are based in two key questions. “Can we rethink the way consumers learn about and shop for sustainable products? And, “can we make purchasing sustainable products more convenient?” Tackling these two problems and giving back to the environment in a positive manner was the genesis of our brand.