Somewhere back in the peculiar, awkward, and downright confusing period that was my youth I came across an idea that stuck with me. Namely, that it would be the height of arrogance to sit down and begin to write or rather engage in debate in a meaningful way without first living life. How could one have any perspective without first endeavoring to experience as much of the world and life as possible?
In the preparation to launch LochTree, it was essential that we identified additional opportunities to support positive environmental causes. Our goal was to not just stop at providing great eco-friendly products, but to also identify opportunities to give back. In researching the various opportunities available we discovered 1% For The Planet.
LochTree's origins are based in two key questions. “Can we rethink the way consumers learn about and shop for sustainable products? And, “can we make purchasing sustainable products more convenient?” Tackling these two problems and giving back to the environment in a positive manner was the genesis of our brand.