About The Founder

Hi — my name is Henry Palmer. I founded Lochtree in 2019. But truthfully, I did not wake up one day and simply decide to start a company. Rather, my desire to create a consumer marketplace for sustainable products grew out of my concern for how we approach taking care of our world. After all, there is no Planet B.

I wanted to play my part in helping care for the environment. So I began creating a marketplace where consumers could easily find, research, and purchase eco-friendly products. I believe people genuinely want to make more sustainable choices. Most of us just need to be guided and set up for success. For me, that guidance began in my childhood.

Growing up, I was fortunate enough to have a lot of independence and access to the outdoors. I spent all my summers in nature on the canals in the UK. Most days, I could be found playing in the woods, a stream, or digging up worms for fishing. (I was good at finding worms—but terrible at fishing.)

My mother grew all our vegetables and helping in the garden was a standard weekend activity. When I was four, I even made my first venture into sales by selling extra vegetables by the side of the road.

Looking back, I realize how lucky I was to have the time and space to explore the world around me. I didn’t know it at the time, but those childhood experiences laid the foundations of my deep care for nature and the environment.

My desire to be outdoors led me to take up rowing in high school. I fell in love with the sport—it gave me countless hours on the water and ultimately opportunities to travel the globe. Rowing, an activity that is typically pursued before the rest of the world has had their first coffee, allowed me time each morning to both appreciate and reflected on natural world around me.