These days, bamboo is everywhere – you've seen it in fabrics, kitchen utensils, and even toilet paper. Companies and consumers looking for eco-friendly alternatives just can’t seem to get enough.
And no wonder – bamboo is a fascinating and incredibly versatile plant, and in many ways a great friend to the planet. But… what is bamboo, and what’s made it such a go-to choice for conscious companies?
Sustainability and turning green are often misunderstood. It is frequently seen as a costly endeavor. This is often not the case, since most sustainable measures will help you save money in the long run. You may just have to put money into turning green in the beginning.
Just like any other investment, you need to put in some time, effort, and money to get the benefits. So don't be afraid to become green; there are many advantages for both the environment and your money.
At first, it mayseemstraightforward: you decide to stop buying fast fashion and support sustainable brands instead. Then it gets a little more complicated: you realize some of your favorite brands are participating ingreenwashingby exaggerating their support of people and the environment and doing little to create real, tangible change. You then travel down a rabbit hole where you discover that other sustainable brands, even if they aren’t greenwashing, are still using resource-intensive materials, haven’t eliminated plastic from their packaging, or aren’t as transparent as they need to be.
As soon as I started working on Friends & Anemones: Ocean Poems for Children to raise awareness about the delicate state of the ocean and keeping it clean, Heather, my co-editor, told me to watch a movie about how trash-filled the seas are. It was horrifying. So I looked for a non-profit, some kind of ocean clean-up organization, to donate a share of the proceeds to. I found Rozalia Project, and immediately felt better.