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Wanaka Tree - tree on a lake
Wanaka Tree - tree on a lake

Lochtree. Simple Choices. Better Planet.

At Lochtree, we believe that when it comes to living more sustainably, your small daily choices can lead to a significant positive impact.

We also know that making sustainable change is easier when you have a team supporting you.

That’s why we’re here: to connect you with vetted sustainable products, answers to your questions, and build a community of like-minded people who care deeply about the planet.

We’re working to make sustainable living accessible, easy, and enjoyable for you — and for everyone who wants to do more to care for the environment.

And we’re so excited to share this mission with you.

Welcome to Lochtree!

Meet The Team

Henry Palmer

Founder & CEO

Henry’s love for nature blossomed during his upbringing in England and the United States. Inspired by the intersection of business and conservation while working with brands like Wild Idea Buffalo, he earned his MBA at Northeastern University and founded Lochtree in 2020. He lives in Boston with his family and is passionate about helping people find approachable ways to integrate sustainability into their daily lives.

John Scanlon

VP of Digital Marketing

John is a Philadelphia native and Digital Media & Marketing Professional with over 10 years of experience. He studied at Princeton and earned his MBA at Notre Dame. John’s passion for nature led him to embrace sustainability as a way to meet the urgent need to improve how we care for the planet. He believes that impactful change can start with the products we use at home, and loves sharing eco-friendly living with others.



Thistle is a happy-go-lucky Border Collie who was born on Henry’s family farm, where they’ve raised generations of outdoorsy pups. She now lives with him in Boston, where she loves exploring nature, meeting Lochtree friends at markets, and testing out new products — especially the ones she can eat!

Our Story

Our journey began with Henry’s profound childhood love for nature and the outdoors. As he roamed and worked in the garden with his mother, he cultivated a deep appreciation for and connection with the environment.

As he grew up, Henry continued to enjoy life in the great outdoors, from the countryside of England to the rivers of New England to the plains of the Midwest. However, he couldn’t ignore the effects of plastic waste and pollution popping up in these natural spaces — with no sign of slowing down.

He shared his worries with people around him. Many of them felt just like Henry did, but weren’t sure what they could do or where they should start.

Fueled by his concerns and the desire to bridge the gap between caring individuals and sustainable solutions, Henry started a shop for eco-friendly products in his basement.

At first, he had nothing but a handful of brand partners and a pocketful of savings. 

Over time, his vision took hold, as more and more people joined him on the journey to a more sustainable way of life.

Lochtree has come a long way since those early days — and we’re just getting started!

Our Purpose

Our mission is to make sustainable living easier and more accessible for everyone. 

As part of the Lochtree family, you’ll find:

  • A curated collection of sustainable products that fit seamlessly into your routine
  • A library of resources to answer your questions about all things eco-friendly
  • A community of diverse people who are committed to doing good every day

Our promise to you is that we vet every single product to ensure it meets the highest standards of environmental and social good, making it easier than ever to shop according to your values.

But we don’t stop there — we select products that give you the convenience you need andthe quality you deserve. Because we firmly believe that your choice to live sustainably should never feel like a sacrifice!

And Lochtree is more than just a marketplace. We’re also dedicated to offering you a trusted source for knowledge and inspiration on sustainable living. With so much conflicting information out there, we’re here to tackle both the big challenges and daily concerns in a clear, helpful way. 

Just check out our blog, newsletter, and social media pages to find guides, tips, and stories that help you have a positive impact on the planet. And if you have a question, just ask! Many of our articles have come as a direct response to customer feedback.

Whether you're a seasoned eco-warrior or just beginning your journey towards a more sustainable lifestyle, Lochtree is here to support and guide you every step of the way.

Your Part

None of what we’ve accomplished so far would have been possible without supporters like you. And we want you to partner with us for what comes next! 

So what can you do?

Join us in our mission to create a world where sustainability and style coexist, and where small changes matter. Explore our marketplace, connect with our community, and dive into the many resources we've prepared to help you succeed.

With every purchase, you’re preventing waste, promoting a healthier environment, and contributing to key initiatives like planting trees and cleaning up our waterways. You’re also supporting value-driven brands at the forefront of sustainable innovation. 

And once you discover everything that’s great about the Lochtree community, take it one step further and invite a friend so your impact can grow!

Thank you for being a part of the Lochtree family. Together, we can make a difference, one simple choice at a time. Start your journey toward a greener lifestyle by signing up for our newsletter to get sustainable inspiration delivered right to your inbox.