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A fresh approach to sustainability.
You’re in the kitchen, cutting your vegetables. You’re wondering if you have a jar big enough for the celery nub you’re cutting so you can replant it. You're immersed in the idea that vegetables can regrow a whole entire plant when you slice your finger.
Luckily, the damage isn’t too bad, even if it does sting like the worst paper cut in the history of the world.
Imagine being able to buy an item you frequently buy just once. When you get it, it doesn’t come in a giant package that takes up half of your storage space. It’s also not 400 rolls or 1,000 items. It doesn’t require a trip to a giant department store on a busy Sunday. Imagine once a year, you bought something… like a plastic snack or sandwich bag and then didn’t think about buying bags again until the next year.
Now, imagine it’s not plastic.
Finding a durable, sustainable doormat can be, well, a pain. Some of the most durable outdoor mats come with a plastic coating on the bottom. As you probably already know, plastic isn’t great for the environment. At the end of a doormat’s life, whether due to being made of mixed material or being straight up plastic, doormats often can’t be recycled or composted. Instead, you have to send them off to a landfill and live with that little bit of extra environmental guilt. Yikes.